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Tag Archives: management
For American Eyes Only: “Making It Right” BP’s TV Ads
Posted in BrandTravel
Tagged America, BP, cross-cultural insights, global, management, relationship building, strategy
“What can BP’s new CEO Bob Dudley do to restore the brand?”
I was interviewed by Al Jazeera about BP’s newAmerican CEO, Bob Dudley. When asked if it’s ‘too late’ I replied, “Better late than never – though it’s unfortunate on many fronts that BP didn’t appreciate the interest and diversity of stakeholders back in April…”
Click the link below to watch and tell me what you think!
Posted in Uncategorized
Tagged BP, BrandTravel, business, cross-cultural insights, expert, global, management, market research
