According to the FT story that ran a few days ago, German car makers Volkswagen and Smart “microcars” (is this a new product category that’s been so tightly and strategically defined that you can automatically be the market leader?) have realized there’s money to be made in the USA. Driven by a steep fall in its sales, Smart’s CEO Deiter Zetsche admits the company “might not have done enough active selling” since arriving on American shores in 2008. Maybe the 20% drop in 2011 sales compared to 2010 is what prompted the realization. Surely the US consumer, screaming over gasoline prices above $3.50/gallon, is now ready more than ever to entertain a microcar. Turning up the marketing and sales loudness dial for the US must be something every brand traveller must know?
Tag Cloud
Advertising AIDA Cruises Allyson Allyson Stewart-Allen America Barclays BP brand BrandTravel brand travel Britain business corporate diplomacy crisis management cross-cultural insights Customer Service Economy expert Financial Times global Google Innovation insights International International Marketing International Marketing Partners local localisation localization management market analysis marketing Marketing Academy Marketing Week Market Leader Magazine market research Princess Cruises quality of life relationship building Rupert Murdoch Seabourn social currency stocks strategy transparencyLatest Tweets
Error: Twitter did not respond. Please wait a few minutes and refresh this page.
